Boost Your Business by Staying Informed
The success of your subscription-based business is important to Marketing G2! Read the articles below to discover tips, tricks, and useful hints that'll help you stay ahead in your industry.
2018
How to Become a Standout Subscription Model Success Story
Discover how to become a stellar subscription model success with these easy-to-follow steps whether you're a publisher, retailer, or in some other industry.
Making Sure Your Marketing Team Has the Right Mix
Learn how to build your marketing department with a team of the right marketing professionals at your publication.
4 Ways to Boost Your Instagram Story
Discover how to boost your Instagram Story within your followers' Instagram story queues and get more views.
3 Small Tweaks to Improve Your Sales Funnel
Learn three things you can do to make your subscription sales funnel more effective and efficient.
5 Ways Media Companies are Using Data to Drive Revenue
Discover how other publishers within the publishing industry are using data to drive revenue.
3 Myths About Marketing Tech Debunked
Make marketing tech purchases with confidence by knowing the truth behind these common myths.
Avoid Vanity Metrics and Measure What Matters
Learn what metrics to monitor and what metrics don't matter when it comes to campaign performance.
Shore Up Your Online Publishing Properties
Discover how you can strengthen your media or publishing company's online presence.
Social Strategy for Your Publication’s Content Marketing Efforts
Learn how social media fits into your publication's content marketing strategy.
Perplexed by Paywalls?
Discover the difference between three distinct kinds of paywalls and learn which one your publication should use.
3 Quick Tips for Developing a Local News Audience on Social
Learn how to build an audience for your local news publication on social media.
E-mail Designed to Engage Skittish Subscribers
Discover how to design e-mails so they engage your audience instead of getting deleted.
Focus on Users, Not Buyers
Learn why you should treat your audience like users and not buyers of content. User experience from start to finish is vital to success.
Driving Audience-Backed Reader Revenue
Discover how to implement an audience-backed reader revenue strategy at your publication.
Obtain and Maintain a High E-mail Newsletter Open Rate
Learn how to increase your e-mail open rate, improving this important marketing metric.
How to Build Subscriber Loyalty with Facebook Groups
Discover how you can build subscriber loyalty and engagement with Facebook Groups.
How to Hook Your Subscribers
Learn how to hook your subscribers into forming a daily habit around your brand through brain hacking.
What to Do About Facebook's Newsfeed Algorithm Changes
Discover strategies and tactics to deal with Facebook's new monumental algorithm changes.
Finding Money in the Membership Model
Make money with memberships instead of advertising or subscriptions.
Reasons to Gate Your Content
Discover how a properly deployed paywall on your website can make you have a more prosperous year in publishing for 2018.
2017
Step Up Your Social Media Game in 2018
Learn effective social media strategies for your news media organization to use in 2018. Set your social media teams up for success in the new year.
Content That Cuts Through the Noise
Discover how to develop an effective content strategy that captures your audience's attention. Create premium content and authentic storytelling to drive subscriptions and revenue.
How to Fight Ad Fraud
Learn how to fight ad fraud on your publication's website in order to make brand-name companies feel more comfortable with displaying their ad next to your content.
Making Metrics Useful to Your News Organization
Learn how to make your metrics more digestible to your news teams so they can apply the newly acquired knowledge and affect change.
Orchestrating Behavioral Change in Your News Organization
Discover how to change your news organization's culture and behavior, making it more innovative and efficient.
Empowering Your News Teams with Analytics
Discover how to empower your news media employees with analytics, KPIs, metrics, and data.
Pipeline Marketing Tips for News Publishers
Learn how pipeline marketing can help drive readers through your subscription sales funnel.
Reap the Benefits of Known, Registered Users
Discover how Flittz can help you get more known users and can help you obtain more user data that you can then use to market your publication to advertisers.
Using ConneXt to Drive Holiday Subscriptions
Learn how MG2 ConneXt can help you drive more subscription sales this holiday season. Target holiday shoppers with news-loving friends and family.
Creating Content for New Reader Consumption Habits
Discover how to drive engagement and boost revenue by catering to the new media consumption habits of your audience / readers.
News Story Promotion Mistakes to Avoid
Learn content promotion tips and tricks and what not to do when promoting your journalists' news stories online on the internet.
GDPR Tips for News Media Organizations
Prepare your news outlet for when the European Union's GDPR goes into effect in May 2018. Ensure compliance and avoid fines.
Outpace Your Competition with Coupon and Promo Codes
Discover how Marketing G2's Engagement Platform can help you easily implement promo codes into your marketing strategy.
The Do’s and Don’ts of Marketing News on Social Media
Learn how to market your news stories effectively on social media to drive both traffic and reader revenue.
Should Your News Organization Start a Podcast?
Discover whether or not your news media outlet should invest in implementing news podcasts.
8 Headline Tips for News Organizations on Social Media
Learn how to write headline / og tags that will help drive engagement and click-throughs on social media.
Learn How to Manage Your Online News Reputation
Discover how to encourage reader trust in your news outlet's brand.
E-mail Marketing Mistakes News Publishers Should Avoid
New to e-mail marketing? See what mistakes to avoid as you send out newsletters, retention e-mails, etc.
Turn Your News Readers Into Brand Advocates
Encourage reader advocacy around your news brand and increase readership.
Facebook Live Guide for News Publishers
Get your journalists and news organization started on Facebook Live.
2015
5 Tips for Creating a Sports Championship Instant Book
Learn how to create a sports championship instant book.
What does the new Apple News app mean for news media?
Read all about Apple's news app and discover what it means for the news media industry.
