By: Elizabeth Coffey, Marketing G2 Digital Marketing Specialist

Did you know one way to effectively grow your subscriber base is to effectively implement promo codes into your marketing strategy? While a lot of publishers would love to get started with promo code offers, they often find that generating the promo codes, allowing promo code redemption, and establishing offer time limits can be a complicated process and difficult to do on their own.

Code validation is another hurdle that can cause revenue leakage if you’re not careful. After all, you want the readers you’re targeting to use the promo code, not a bunch of random visitors that do nothing for your marketing strategy.

Luckily, Marketing G2’s customer engagement platform completely automates the promo code process for you, taking the guesswork out of an otherwise complex component of your marketing strategy. Easy to configure and with a wide variety of APIs, you’ll never have to endure manipulating your promo codes manually or dealing with annoying custom work arounds.

Attract new and existing users to sign up for a subscription with promo or coupon codes. You can create single-use promo codes that go with a particular campaign or multi-use coupon codes which you can track to see which readers convert to become subscribers.

With over 15 years in business providing promotional code technology and other engagement tools to news media organizations of all sizes, Marketing G2 is a name you can trust to help you implement solutions to keep you sustainably successful for years to come.