By: Elizabeth Coffey, Marketing G2 Digital Marketing Specialist

Adopting a new piece of marketing technology is a big investment of corporate time and money so you want to get it right the first time for both you and your business. In addition to the cost of the initial technology purchase, your development team will have to implement the technology, your marketers will have to learn how to use it, and the technology will have to deliver measurable results (ROI).

The immense pressure involved in such a purchasing decision leads to the proliferation of myths in and around marketing technology. Below are some of the more common marketing tech myths that regularly make the rounds in decision maker circles.

• Myth #1 – CMOs need to know the ins-and-outs of technology to be effective leaders in today’s business environment.
  
  The truth - CMOs don’t need a technology degree to do their job, but they do need knowledgeable tech leaders on their team. Marketing G2 has experienced project managers that can help communicate with the technology professionals on your team to facilitate a smooth transition / integration.


• Myth #2 – Big data, artificial intelligence, and Google Analytics are taking the ‘art’ out of marketing.
  
  The truth - The more technical and scientific marketing becomes; the more creativity can help differentiate your brand from others within your industry. Customers remember originality and those brands that take the time to give them a unique experience. Flex your creative muscles by using MG2 ConneXt to deliver custom conversations to your customers, leading to better engagement and more conversions.


• Myth #3 – The most difficult part of marketing in the modern era is implementing the necessary technology.
  
  The truth - Integrating new technology into your existing marketing set is often the easy part (especially when you work with a tech company that puts your needs first). The difficult part is the organizational change that is often required to ensure that your technological investments don’t go to waste.

Don’t let the myths stop you from future-proofing your company.