By: Elizabeth Coffey, Marketing G2 Digital Marketing Specialist

Even though the platforms can be a bit mercurial with their algorithmic changes, it’s still important to cultivate readers where they are and they’re on platforms more and more as our world becomes more and more digitally connected.

You can still have a vibrant social presence where your audience regularly interacts with your brand even if you’re not a national news organization like the Washington Post or the New York Times. Lean how to build your local news audience on social media with the three tips below:

1. Post stories that differentiate your publication from its competitors. What stories are you covering that your competition isn’t? Do you bring a unique perspective to the table?


2. Figure out your audience’s reading habits and then serve them effectively. When is your audience most receptive to reading the news? Do they read the news at breakfast, on their lunch break, or after work?


3. Review your data regularly and use it to re-engage your audience. Discover which stories perform well on social media and which are better suited to just appear on your website.

Is your local publication on social media?